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It is the only play experience available today that fully and seamlessly integrates augmented reality AR with physical construction to reveal a hidden world of interactive play. Javits Convention Center, February 16 Activating the bespoke AR app developed together with the theme brings the models to life, revealing a hidden world of interactive mysteries and challenges to solve.

When combined, the two worlds make each other even more compelling and fun. Each model can be built as it appears by day — a school, house, tom rinkinio parinktys, or graveyard, for example — and has transforming functionality to become the haunted version of itself.

Truly Augmented Play The app lets kids assume a first-person perspective and play together with the two characters — Jack and Parker — as they explore their hometown of Newbury, using their mobile phones to see and solve paranormal mysteries beneath the surface of their environment. Numerous scenarios create dynamic gameplay that requires kids to keep one hand in each world to progress the play.

After launch, the app experience will continue to expand with the addition of new ghosts, new game challenges, and randomization of gameplay so the experience is different every time kids play. With the thoughtful integration of LEGO building and AR technology, we can deliver a truly innovative play experience that taps into the everchanging landscape of fluid play, where children constantly find new moments and forms of play.

For more information, visit www. LEGO products are sold worldwide and can be virtually explored at www. Related articles.